

Where the Brand Took Flight
Inspired by messenger pigeons, Pigeon News blends purpose with personality. Explore the journey of designing its identity—from early sketches to the creation of Ecko and the logo.
Winged Heroes of the Past
Messenger pigeons have a long history of delivering critical information across great distances—even saving lives in times of war. One famous example is Cher Ami, a heroic pigeon who flew through enemy fire in WWI to deliver a message that saved nearly 200 soldiers.
Inspired by these winged messengers, Pigeon News was built on the idea of fast, reliable, and purposeful information delivery. The name pays tribute to their legacy, and the mascot, Ecko, represents a modern evolution of that mission—delivering truth at light speed in the digital age.
Lorem
Lorem
Lorem
Lorem
Lorem
Lorem
Lorem
Lorem