Marketing, Brand, and Product Management at Melaleuca, The Wellness Company
*To respect confidentiality, I have kept this page minimal.
I began my employment at Melaleuca in January 2024 as an International Marketing Analyst. Although the title assumes that I would primarily take on data analysis and marketing strategy, I later found that the role was a bit misleading…in a good way?
Idaho Falls, ID, USA
1985
Consumer Packaged Goods
> $2 billion (2025)
5,200
As an International Marketing Analyst for Melaleuca’s Mexico market, I oversee a wide range of responsibilities including product strategy, project management, and event coordination. My role involves building and maintaining operational infrastructure, owning and overseeing certain product brands, planning and executing marketing campaigns, managing web content and customer communications, and ensuring regulatory compliance. I work cross-functionally to build a case for, propose, and support product launches, develop localized messaging, and lead in-market initiatives that drive engagement and growth.
$0.50
Savings per spray bottle crossing Mexico border from changing labels
≈ $3,500 per year
>600%
Sales vs forecast on promotions by finding opportunities through sales and movement data analysis
+4,400
WhatsApp subscribers since creation of the channel (2024 Q4)
2025 Mexico Launch Event
During the planning of our 2025 Launch Event, I created a to-scale blueprint of the rooms in the venue where we were going to conduct the event using Figma. We used the editable layout to plan the setup of our Product Experience room so we could effectively control the flow of traffic and use our limited resources thoughtfully to fill the room and provide customers a smooth experience.
After collecting the feedback from the event, although the Product Experience was the smallest part, it was consistently praised and stood out as being the favorite part of the event for our customers.
Mexico Event Photos
"He was a huge help for our team while in Mexico for our event in March. He was willing to stay behind with me and help take down all of our product hall/experience center area as well as putting in late hours with the event itself. He was leading one of our experience centers and his team loved having him around."
Todd Jensen
MK Sr. International Marketing Manager
Conclusion
These experiences have taught me the value of structure, clarity, and proactive problem-solving in a fast-paced, detail-heavy environment. By building systems from scratch, improving cross-functional collaboration, and staying adaptable to shifting demands, I’ve not only helped streamline operations but also strengthened my skills as a strategic thinker and communicator. I take pride in creating tools and processes that empower teams, support growth, and turn complexity into clarity.
